Social Media Strategy For Funeral Directors

There is a lot of BUZZ around Social Media (Facebook, Twitter, YouTube), but how can Social Media be leveraged by a Funeral Home Director? How can you actually use social media to grow your Funeral Home business?

It all starts with understanding that Social Media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing clients and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

  • Setup social media profile on the major social sites for your company:
  • Facebook
  • YouTube
  • LinkedIn

Facebook represents a huge potential market for your social media efforts. But it has to be done correctly in our industry. Here are the latest facts that statistically are too big to overlook from your marketing efforts.

  1. Worldwide, there are over 1.39 billion monthly active Facebook users which is a 13 percent increase year over year.(Source: Facebook as of 1/28/15) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.


  1. 890+ million people log onto Facebook daily for December 2015, which represents a 18% increase year over year (Source: Facebook as 1/28/15) The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.


  1. There are 1.9 billion mobile active users(Source: Facebook as of 1/28/15) an increase of 26 percent year-over-year.


Facebook provides a huge opportunity to reach out to your community, new families, as well as past clients. Many funeral homes use Facebook to post obituaries and hourly services of current funerals. However, there is another way to use Facebook, using engaging posts that appeal to the living and keeps your business top of mind. Check out these facebook posts and the number of ‘fans’ following them!

Moloney Funeral Homes – over 1500 followers

Branch Funeral Homes – over 300 followers

Raynor & D’Andrea – over 500 followers