Any funeral director will agree healthy families never want to think about death…. they just want to live their lives. However on the flip-side of that, it’s not uncommon for a family member to pass suddenly at home. It happens all the time and if a family is not referred they are usually woefully unprepared what to do next. So in their deep grief and confusion, they reach into their pocket for their cell phone and type in the most commonly search keyword phrase in the funeral home industry, “funeral homes.”

Google will pick up the IP address of the person doing the search and provide them with relevant funeral homes in the area. At that point it becomes a level playing field because families don’t know one funeral home from the other, so they rely heavily on the reviews from past families before them. This short video shows just how impactful and important outstanding 5 star reviews are.