One of the most popular questions I get from an Owner or Funeral Director is: “How do I get my Funeral Home on Google Maps?” Here is the strategy we use that has helped get Funeral Homes to the first page of Google for their services in their local area:
Google Places Optimization Fundamentals – Here you will find a overview of the basics/fundamentals for getting listed on the Google Map.
Step-By-Step Guide To Claiming Your Google Places Listing – This post walks you step-by-step through the process of claiming and optimizing your Google Places listing.
Get On-Line Reviews and Testimonials – 88 percent of customers trust reviews from a local business as much as they trust personal recommendations. In current studies, approximately 90 percent of respondents reported using online reviews to determine whether or not to move forward and do business.Online reviews play a significant role with consumers when choosing the services of a Funeral Home.
Video Marketing for Funeral Homes – If I had created a video instead of this website to make my point I am sure I would have enticed an (even) bigger audience than I will now. We would agree that a motion picture normally attracts us more than an intriguing novel or comic book based on the same story.
Although some people prefer reading, when we are focused on exposing our marketing efforts to the maximum number of people, video is the answer. The new trend of explainer videos to do the storytelling has risen exponentially in recent times. This type of video is perfect for promoting Funeral Services because they are short, and convey your marketing message in a unique way.
If you’d like more information and ideas on how you can do more online, get better placement on Google Places, improve your placement on the search engines like Google, Yahoo! and Bing in the organic section, and how to leverage social media tools like Youtube and Reputation Management, I encourage you to download our free guide. Our team has developed a guide book that takes our best ideas and techniques and really spells them out in a step-by-step process on how you can leverage the internet to take your funeral services to the next level.
If you have questions, and would like to talk to me directly, or if you would really like to have somebody implement all of these strategies for you to get the ball rolling, I would love the opportunity to work with you. That’s what we do at Funeral Marketing Services. Give me a call at 516-263-2565. I’m happy to help.