For many funeral homes, the marketing plan centers around neighborhood walk-ins and referrals. While there is nothing wrong with this type of business and this business will always be welcome, at best it is unreliable and unpredictable from month to month.
For every referral and walk-in you get there are tens of dozens in your demographic that don’t want to walk into a funeral home or are not referred. Those families use the Internet to find a local funeral home. Here are the facts taken directly from Google;
For the two keyword phrases above (and there are more) there were 110,000 searches from Google in the last 30 days. These 110,000 searches were not neighborhood walk-ins or referrals. Think about it; How are people that don’t know you going to find you? Outside of neighborhood walk-ins and referrals, the Internet is where your next service is coming from, and if used properly, it’s a goldmine!
However, not all marketing strategies or ideas are right for the funeral home business. In addition, not all marketing companies offer the right strategies for the funeral home business. A company that also does marketing for a bakery or clothing boutique or hair dresser is not going to know the best strategies to use for a funeral home, because they don’t specialize. It’s not a one size fits all approach. Choosing the wrong company to do your marketing can be expensive with little results.
We exclusively work with funeral homes developing ideas and strategies that have proven to generate new services and profits for our funeral home clients resulting in more calls, more sales and more revenue. Call us for an absolutely free analysis on your funeral home and location. Financially, let us take your funeral home to the next step!