Monthly Archives: August 2018

Personalization of YOU: The Funeral Director

Building tremendous authority in your demographic…

Personalization of a funeral director or death care professional is priceless. We believe it’s part of a blueprint for developing a secure multi-million dollar funeral home business. Finding at need families in your demographic and having them call you over your competition takes a specialized skill.

Most families think that if they approach a funeral director, something “bad” is going to happen. People are full of superstitions. We want to correct that by making you as a funeral director more approachable to the families you serve.
How do we accomplish this? Personalizing you is the simple part. Here is what’s needed. You talk to grieving families often. Sometimes there are challenges you need to solve for families, because you want to help them with their burden during a very difficult time. Take your phone and video yourself and explain a situation you experienced and how you went about helping or solving it for them. It could be a short video, a minute to a minute and a half tops. What you are looking to create through a video selfie is the compassion you showed during a difficult time for that family.

When a family is EFFECTIVELY meeting a funeral director through a “Stories of Compassion” video, it gives the funeral director the opportunity to stand out like a shining star in their demographic. Here is a video that drives this point home.

Upon watching the video above, you will be introduced to a link to an actual “Stories of Compassion” Video done by a funeral director. You can see how one funeral director did this for herself and how we edited the video to complete it. Hopefully this will provide ideas and inspiration to do this for your funeral home. We envision doing a series of these videos for each one of our clients. The results will make you the “go to” funeral home in your demographic because families don’t do business with a building, they do business with the people that run it!

Once we get your video online for people to find it, we want to “surround” your targeted market with an amazing and “tasteful” tri-fold direct mail piece. The direct mail piece ties in effectively with the personalized video. The targeted family actually gets an introduction to the funeral director through an easy to use QR code linking directly to the video. Watch the short presentation here:

https://www.youtube.com/watch?v=bdVzgm0-PNo

At http://funeralmarketingservices.com, allow us to show you how well we market our funeral home clients to help them generate more quality services each month.